Journal
Blog
Notes on B2B outbound, targeting, and running a sales conversation that isn’t dependent on referrals.
Outbound Strategy
Outsourced B2B Lead Generation: What It Includes and How to Choose
What outsourced B2B lead generation actually covers, what your team still owns, and how to judge whether a provider is a good fit before you commit.
Outbound How-To
Cold Email Follow-Up Sequence: How to Build a 5-Touch Plan
A practical way to plan a cold email follow-up sequence: how many touches to send, how to space them, and what each message should add.